Performance Marketing
Every rupee of ad spend accounted for, and working harder each month.
We run paid campaigns the way a finance team would: set a target cost-per-lead or ROAS, track every conversion back to the ad that created it, and move budget to what works. You see the numbers that matter to your business, in plain language, every week.
What’s included
Google Search Ads
High-intent keyword campaigns, ad extensions, call ads and location targeting down to the PIN code.
Google Display & YouTube
Visual and video campaigns for awareness and demand generation, with tight placement and audience controls.
Meta Ads (Facebook & Instagram)
Lead forms, WhatsApp click-to-chat ads, Advantage+ shopping and Reels-first creative testing.
Remarketing
Bring back the visitors who didn’t convert the first time — across Google, YouTube, Facebook and Instagram.
Built for the Indian market
ROI, CPL and ROAS first
Before we spend a rupee we agree on your target cost-per-lead or ROAS. Conversion tracking (GA4, Meta Pixel and Conversions API, offline lead import) is set up so we optimise for real enquiries and sales, not cheap clicks. Weekly creative tests keep costs down as audiences fatigue.
What you receive
- Account audit and tracking set-up
- Campaign structure and ad copy
- Weekly creative tests
- Weekly performance summary
- Monthly strategy call
How we measure success
- Cost per lead (CPL)
- Return on ad spend (ROAS)
- Lead-to-sale rate
- Cost per acquisition
A good fit for
Businesses with a clear offer and a sales process ready to handle more enquiries — e-commerce, real estate, education, healthcare, finance and services.
Performance ads questions
Can’t find your answer? Send us your question.
What ad budget do I need to start?
We recommend at least ₹30,000–₹50,000 per month in ad spend for meaningful testing. Our management fee is separate and agreed up front.
Do I own the ad accounts?
Always. Campaigns run in your own Google Ads and Meta Business accounts; we work as partners with access you can revoke anytime.
Can leads come straight to WhatsApp?
Yes — click-to-WhatsApp ads and instant forms that push leads to WhatsApp or your CRM are among our most effective formats in India.
Get Your Free Growth Audit
Share your details and our team will call you to understand your business and goals. Within 48 hours we’ll send a custom plan for your brand — and walk you through exactly what it would take to grow. No obligation, no pressure.